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| What 's Your Favorite Promotional Item? |
You’ve probably received a promotional item and didn’t know its purpose or how powerful it is in making sure you remember the company that gave it to you.
Otherwise known as a “freebie”, promo gift, or incentive, these items are presented with purchases or advertising every day. If you have ever made a major purchase, been to a sporting event, a product launch, a tradeshow or a concert, chances are you have received a promotional item.
These items range from pens, bags, t-shirts and caps to small appliances and household items. Remember how it felt to get a free item with the name of your favorite company, band or team printed on it? It always makes us feel good to receive something “extra” that is useful and integrates well into our daily lives.
A survey conducted by the Promotional Products Association International (PPAI) shows what consumers think about promotional items as well as the company that gave them the item.
Here’s What They Found:
Otherwise known as a “freebie”, promo gift, or incentive, these items are presented with purchases or advertising every day. If you have ever made a major purchase, been to a sporting event, a product launch, a tradeshow or a concert, chances are you have received a promotional item.
These items range from pens, bags, t-shirts and caps to small appliances and household items. Remember how it felt to get a free item with the name of your favorite company, band or team printed on it? It always makes us feel good to receive something “extra” that is useful and integrates well into our daily lives.
A survey conducted by the Promotional Products Association International (PPAI) shows what consumers think about promotional items as well as the company that gave them the item.
Here’s What They Found:
• 83% of American consumers surveyed like receiving a promotional product with an advertising message
• 48% would like to receive promotional products more often
• 38% feel promotional products serve as a constant reminder of the advertiser
Most consumers are inundated with messages all day, from emails, social media and other forms of advertising. However as opposed to feeling spammed or otherwise overwhelmed, consumers actually like receiving promotional items.
Be assured that your customers like promotional items and would appreciate receiving them from you. Stand out from your competition by using them often, as part of your marketing plan.
Most consumers are inundated with messages all day, from emails, social media and other forms of advertising. However as opposed to feeling spammed or otherwise overwhelmed, consumers actually like receiving promotional items.
Be assured that your customers like promotional items and would appreciate receiving them from you. Stand out from your competition by using them often, as part of your marketing plan.
