This calendar is updated with popular holidays and observances giving you the perfect reason to contact your customers. Pick the
ones that fit into your industry or that your customers would be
interested in.
Instructions: Use the tabs at the top of the calendar to change the view from week, month, or agenda to suit your
needs. Print it out each month or each quarter to help with planning.
Order promotional items 6-8 weeks before the event. Use the marketing tips below the calendar.
Marketing Tips
Make the connection between your product/service and event themes
obvious. Making the connection clear will result in an association
between your company and the event themes, dates and holidays in your
customer's minds. Make sure to hand out promotional items during the event to keep your name in front of customers long after the event is over.
An example promotion: American Heart Month is in February. Heart disease is the number one killer or women. Your customers probably know at least one person who has been impacted by heart disease. Show support by creating awareness for your
customers about this disease.
Provide information, hand out promotional items, donate a portion of your sales to
the American Heart Association, sponsor an event. These are all ways to
incorporate current events with your brand. Creating a series of
promotional events tied to holidays or dates in history can make the
occasion more memorable, increase your name recognition and boost your
sales.
With lots of dates related to awareness, historical events and holidays you will always have a reason to celebrate and reach out to your customers. Use this printable calendar to plan your next campaign. Call us if you need help with ideas at 937-317-0252 or with any questions.
