Even experienced business owners fail to write plans, they don't have adequate financial controls and they have ineffective marketing plans. Small business owners have the skills and knowledge that led to starting a business, but they struggle when it comes to planning, marketing and budgeting. Whether it's budget concerns, perceptions that marketing is out of reach, or a lack of time, business owners are missing opportunities to reach new customers because they don't actively promote and market their businesses. Making potential customers aware of your product or service, making them want it, and then selling it to them, is an absolute necessity. While creating and executing a marketing plan is not the most glamorous part of owning a business, it's necessary to succeed. The good news is that it doesn't have to break the bank to promote your company. As a small business owner you may wear many hats, but it's important to realize that the marketing hat is crucial to making it from survival mode to thriving and growing as a company.
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