Salon Marketing Idea #1

Make Your Salon or Spa Stand
Out From the Crowd

If you are a hair stylist, make up artist, massage therapist or cosmetics salesperson, you know that your business relies on  knowledge and skills, excellent service and great products. As with most businesspeople, you're constantly building customer relationships to create loyalty, great word of mouth and repeat business. You're also prospecting for new business so that your company grows.

And while it's always competitive, there are a variety of ways to distinguish yourself from the crowd.  They key is in find the best way to stand out, without being a pest. 

How do you make yourself memorable? By using promotional items like the lipstick pens displayed here. Promotional items are frequently called the "silent salesmen" because they spread your marketing message, even when you're not around. Give your customers unique, tangible and practical items that will remind them of the great service they received from you and it will go a long way to beat the competition.

In addition to using promotional items, be sure to reward loyalty and keep your current customers coming back with monthly specials and discounts when they refer friends. Provide extra rewards for customers who refer numerous friends, getting them excited to help grow your business.

If you have an upcoming event, sales presentation, party or demo, give customers great take away items that fit with the theme of the demo or industry. Items like these serve double duty and they're a great investment for your marketing dollars.  They display your logo and as an added benefit,  they are great at starting conversations (hopefully about your company) when the pen is used to write notes. They are small enough to fit in a small purse or cosmetic bag, and will be used (not thrown away) after the event is over.


Give customers a take away item that is practical, and more likely to be used after each presentation or demo, so that they will remember the great service they received from your company.

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