How to Pick the Right Promotional Item

Is This the Right
Item for Your Event?

When buying promotional items for a group it's sometimes hard to make a purchase that will be a perfect fit for  everyone. This has been a common concern so we put together some questions, that when answered can shed light on selecting the right item for your group. You may need to answer more questions based on the event type. Brainstorm with your team, and if you need help, please contact us:

Artwork— The imprint can make any item into a keepsake that has special meaning. Weddings, anniversaries, grand openings, and other milestones can be commemorated with an imprint that includes the date. So the question becomes, what image will be used for the imprint? How many colors are in the imprint? Do you need help? If you don't have artwork, we can help or provide stock art (ready made) options for most occasions.

Timeline—How much time to you have before the event? Do you have at least 6-8 weeks? Can you afford to pay for rush shipment and/or production? When online or fax orders are received, clarification may be needed. Once the order is submitted to production, it normally ships within 5 - 10 working days. However if artwork is created, time will be added for approval. During busy times of the year, it may take longer for normal production. It's best to assure that you have items in hand one to two weeks before your event.

Goals —What do you plan to accomplish with the campaign? What do you plan to accomplish by giving the items? Are they intended to be given out as gifts? Be as specific as possible so that you can track your results. 

Audience — How many people will attend?  What are the characteristics of the people who will receive the items? What age group do they belong to, what are their hobbies and interests? Will the items be given to current customers, trade show attendees, or prospective customers?  Any information you have that will help you determine the kinds of items they like would be helpful in finding the perfect items.

Theme — Is there a theme (colors, type, occasion, etc.) for the event? if so items that relate to the event theme will go a long way toward finding the perfect item.

Action —What action do I want the recipients to take? For example if you want them to make a purchase or follow your social media activities you might want to package the gift with an explanation that tells what you want recipients to do.  You can also include the action as part of the imprint message.

Outcome — How will I follow up to see how well the campaign went after the event is over? How will I measure success?

Planning is key to achieving positive results in your marketing campaigns. Visit our blog for ideas and tips that will help you reach your marketing goals.  Pick the items that will work best for the intended audience.

 
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