Help Your Customers Make the Connection with Promotional Items

Your company may spend huge sums on marketing and advertising... and it can still be easy to miss the mark when trying to make a connection with customers.  Social media is all the rage, but if it doesn't result in a tangible return on investment, how much should be invested in all that posting and tweeting?  A large number of followers on social media should translate into a relative number of visits, interactions and ultimately buyers for it to pay off.  Advertisers can spend  hours posting and tweeting to their followers with little or no actual return on investment.

When used correctly and in conjunction with other marketing media, promotional items can be extremely effective in helping your customers make the connection between your company and their need for what your company has to offer. They repeat and reinforce your marketing message in homes, offices and events where your customer spend most of their time. Most people that receive them use them or see them on a regular basis, making recognizing the name of the company that gave them out easy.  When customers are ready to make a purchase for your product or service, contact information (on the promo item) is easily accessible.  For ideas on using them with your marketing message view the slides below.

If you're not sure how to get started, begin the process by thinking about your current marketing message and how you're communicating your message to customers.  Is your marketing message reaching your customers? Is it causing customers to take the desired actions?  If so, you're on the right track, congratulations!  If not, you might want to revisit the message and/or the delivery method.

You may also want to review your brand, customer experience and consistency. Are you sending mixed messages between your marketing and the actual customer experience? How do you want customers to feel when they visit your business? How should they feel about your company when they leave your establishment? Have you built your brand in a way that supports the experience you want for current and potential customers? Is your total package (logo, marketing materials, product, service, appearance and physical atmosphere) consistent with the brand identity you've created?  For example, if your brand was built around having a sense of fun and adventure, is that what your customers get when they visit?  What about when they visit online?

Have you clearly identified your ideal customers? From the previous example, are your ideal customers looking for fun and adventure? Why should they do business with your company instead of your competition?

These are important questions to ask when creating a marketing message that really connects with your audience.  Promotional items can bring home the connection from your message to your customers when you're not around.  They're tangible reminders of the great experience your customers have had with your company and your events.  To obtain more information please email or call us today at 937-317-0252.


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