Why You Should Use Promotional Items, Especially Today

In  today's competitive market everyone wants more value. Consumers are watching their spending and tend to gravitate toward anything that will help their money go further.  Companies are doing more with fewer employees, and customers are dealing with rising expenses and wages that are at best staying the same. 

Companies have held the line on spending and their marketing and advertising budgets are frozen in fear.  The "necessities" have been paid at the expense of anything that has to do with frivolous things like marketing until things turn around.  I'm just being sarcastic, but some people have been waiting for a turn around in the economy since 2008, and they won't spend another dime for advertising and marketing, until things are better long term.

How To Use Promotional Items to
Make Things Better

Believe it or not, now it's more important than ever to promote your business.  If you're not advertising and actively promoting your business, you are probably losing some of your loyal customers who are hearing nothing but the news that ranges from bad to cautiously optimistic, which in turn makes them more leery of spending.

To counter this information, you will need to find ideas that will give these customers a message that motivates them to do business with you.  Coupons, two for one specials, buy 10 get the 11th one free, manufacturer's specials, a contest or something creative that will bring these customers out of hiding so that you don't lose loyal customers. If not they may not return after things get better.  Even worse they may find another resource for your products and services.

By not advertising, you are also missing opportunities to capture new customers who are doing well and may be looking for someone who does what you do.  Additionally, while your competition is not spending on advertising, it presents a great opportunity for you to obtain a larger share of the market. Going down to zero expenditures for marketing and advertising is a recipe for disaster for any business.

Promotional items are powerful marketing tools that have a low cost per impression. According to research conducted by the Promotional Products Association International (PPAI) promotional items are in about 80% of homes in the U.S.  They travel well at home and in the office.  If you're on the fence regarding the power of these great marketing tools, please view this video and contact us for help with your next order. If you can't view the video here, please use this link.

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