Improve Your Reach Using Holidays and Observances

If you're stumped for a reason to connect with your customers, we have the answer!  Holidays and national observances create the wonderful opportunities to connect with your customers.  They provide a reason to sponsor a holidays that are meaningful to your target audience, to create awareness about a cause you support, educate customers on an interesting topic, or offer a coupon or discount in honor of a special moment in time. 

Ideas for Celebrating National Women's History Month

For example, the National Women's History Project's 2013 theme for National Women's History Month is Women Inspiring Innovation Through Imagination: Celebrating Women in Science, Technology, Engineering and Mathematics. They are honoring women in the fields of Science, Technology, Engineering and Mathematics (STEM).

During the month of March, in honor of Women's History Month, one idea would be to feature women who have excelled in science and technology now and throughout history.  Make the observance even more meaningful by including local women.

Enhance the celebration by creating an offer for women who sign up for your newsletter (at your brick and mortar facility or website) to receive a free promotional gift.  The promotional gift should include your logo with a message in support of women's contributions.  If customers sign up online, make sure to provide them with a promotional code that they can use to get their free gift.  

Complimentary Beverages
Anyone?

Another example includes the theme of health and wellness.  Even if your company isn't in the healthcare field, many consumers are concerned about health and fitness.  Health related observances like National Colorectal Cancer Awareness Month and National Nutrition Month provide an opportunity to provide general health information or encourage customers and potential customers to pay attention to their health by scheduling screenings and regular check ups.

Partnering with hospitals and clinics can boost awareness in your community and provide information on resources that are available.

We have items like t-shirts, napkins, balloons, drinkware, pillboxes, first aid kits, candles, stress reducers and more. Placing your logo on items with an inspiring message shows customers and potential customers that you care about topics that are important to them and the community.  Call us for more ideas or to order promotional items for your next campaign.

March Holidays and Observances

The following observances are approaching in March!  Find more observances by taking a look at our Promo Calendar.  It's constantly updated so check it often.


Great American Cleanup
Irish American Heritage Month
Mental Retardation Awareness Month
Colorectal Cancer Awareness Month
National Nutrition Month
National Professional Social Work Month
National Women's History Month

Contact us for help with your next project! Stay in touch on Google+, Facebook and Twitter: Visit our website and Request a Quote.

Using Promotional Items to Gain More Leads at Trade Shows

How Promotional Items Work at Trade Shows

Promotional items are a wonderful addition to your trade show exhibit.  They work best when they are combined with other marketing activities to reach your target audience.

They work to hold your marketing message and keep it front and center in the minds of perspective buyers after the event ends.

Keep in mind that the best promotional items are ones that your prospects can use and see on a daily basis. for example, items that sit on desks, hang on walls and stick to refrigerators and file cabinets.  Items that hold family photos like magnets, picture frames, and clips work well for this.  If you need ideas, we can help!

Trade shows will be in full swing during the Spring and summer months. Use these tips to learn more about your customers, have fun and book more appointments.

1.Learn something about your potential customers. Ever had a burning question you always want to know about potential customers? Give away a promotional gift that is imprinted with your company brand in exchange for completing a survey. Make the survey available online for convenience and provide the ability to share the survey with colleagues. Give respondents an email confirmation when they complete the online survey. They can show you the email to receive the promotional gift when they visit your booth.

2. Keep it lighthearted. Make a promotional product part of a game or other fun activity that draws attention to your booth.  Nothing hard,complicated or unsafe, but make it fun and profitable at the same time. For example miniature golf, some form of bingo or trivia that ties into your product or industry.  

3. Make an Appointment. Give out promotional items to each person that schedules a free sales consultation.

4. Create a Sneak Peek. Offer a free sample to each visitor with a promotional item that has information on how to order the full sized product.

Contact us for help with your next project! Stay in touch on Google+, Facebook and Twitter: Visit our website and Request a Quote.

February is American Heart Month

Did you know that February 1, 2013, marks the 10th Year of the American Heart Association's Go Red For Women^® movement — 10 years of fighting to save women's lives from heart disease. While the progress has been significant, there's a long way to go. Here's why:

• Heart disease is still the No. 1 killer of women, causing 1 in 3 deaths each year.
• Heart disease kills more women than men, at an average rate of one death per minute.
• Heart disease kills more women than all kinds of cancer combined.

 

What Does American Heart Month Mean for You?

If you're a business owner or decision maker, it gives you a perfect reason to reach out to your customers. With the statistics above, your customers have likely been touched by heart disease. There are several things you can do right here, on this site.

Heart Shaped Promo Great
for American Heart Month

Go to the "promotional items" tab and search for the term "heart" to bring up all the heart shaped items. You'll find items in all price ranges, something to fit your budget.  Use the category tab to search for red t-shirts, polo shirts or other apparel that can be worn by your staff during the month. Call us or contact us to place an order now for February delivery.

Show support by creating awareness for your customers.  Provide information on heart disease, hand out promotional items, pick a day to donate a portion of your sales to the American Heart Association, sponsor an event.  These are all ways to incorporate current events with your brand.

Our promo calendar is updated with popular holidays and observances. These observances give you perfect reasons to contact your customers. Pick the ones that fit into your industry or that your customers would be interested in. These are all ways to incorporate current events with your brand.

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